Introducing the Nikki Smith Team


Welcome to Nikki Smith Designs in Dallas, Texas. We are a women owned and operated jewelry brand that strives to provide trendy, affordable and dainty jewelry to any and everyone. 


Our team began just with Nikki back in 2014 but slowly have grown into a little well-oiled machine. We have 6 women working with us now, all taking on different roles- along with a team of about 10 ladies who help us out on the weekends during the Dallas Farmers Market and beyond. 


Let's begin with Nikki– the owner and lead gal of the Nikki Smith fam

What is your personal goal for 2023: Work on my tennis skills!

Celeb crush: Paul Walker 

Favorite color: Pink and Gold (jewelry)

Favorite piece of NSD jewelry: Golden Crystal Huggies and the Small Esther I NEVER take off- and I never take off my stackable rings either 

Favorite food: pasta of all sorts 

How do you spend your weekends? I used to spend a ton of time on the weekends doing pop-up shops and growing the business but after becoming a mom my weekends are spent entertaining my two baby boys with my husband out and around town. 


Emmaline: the queen behind all wholesale orders 

What is your personal goal for 2023: Spend as much time outside as I can

Celeb crush: Travis Kelce 

Favorite color: olive green

Favorite piece of NSD jewelry: any of our gold filled necklaces

Favorite food: avocado toast 

How do you spend your weekends? Love to get outside, see friends and family and try new Dallas restaurants 


Eden: buyer and inventory genius 

What is your personal goal for 2023: Focus more on me

Celeb crush: Joe Burrow

Favorite color: army green 

Favorite piece of NSD jewelry: permanent rings

Favorite food: chopshop salad

How do you spend your weekends? Go to new workout classes, go hiking, eat sushi from Oishii and always rearrange the apartment 


Jess: Growth and Development director

What is your personal goal for 2023: Practicing gratitude and personal growth

What inspires you: I am inspired by creating a winning environment for everyone around me

Favorite piece of NSD jewelry: Stackable Rings every day 

Favorite food: Pizza 

How do you spend your weekends? Taking my dogs to the Dallas Farmers Market and grabbing brunch. 


Reagan: Marketing and PR coordinator (runs the insta)

What is your personal  goal for 2023: Keep manifesting and meditating and to travel whenever feasibly possible 

Celeb crush: The Rock (or Channing Tatum)

Favorite color: light pink 

Favorite piece of NSD jewelry: Mollie ring

Favorite food: Sushi from Oishii- easy.

How do you spend your weekends? Hanging with friends, probably going to lower Greenville and putting permanent jewelry on all of you at the Dallas Farmers Market! 


Stevie: Store Manager

What is your personal goal for 2023: drink more water and living every day to its absolute fullest

Celeb crush: Matthew McConaughey

Favorite color: purple

Favorite piece of NSD jewelry: My permanent anklet

Favorite food: Mac n Cheese and Chicken Tenders 

How do you spend your weekends? I either have one of two weekends: going out with friends or staying in with my dog and working during the day at the Dallas Farmers Markets.